​Our history

ERS began life in 1946 as Equity Motor Policies, a Lloyd's syndicate. In 1987 the company merged with Red Star to form Equity Red Star. Nine years later the company was bought by Cox Insurance, a Lloyd's underwriting business specialising in nuclear, marine and catastrophe insurance.

In 2002, following losses incurred due to 9/11, Cox Insurance withdrew from its commercial insurance activity to focus on personal lines. The business raised new equity capital to support its motor underwriting operation.

A management buyout of the business in 2005 led to a new focus and a new name, Equity Insurance Group. The group's high street broking network was rebranded, converging Bennetts, Insure-shop and JMW to become Equity Insurance Brokers.

In 2007, IAG acquired Equity Insurance Group and Open + Direct Insurance Services, the largest retail broking operation in Northern Ireland. The group also acquired Barnett & Barnett in 2008, and went on to dispose of its branch-based broking in 2009.

In May 2012, IAG announced a strategic review of its UK operations, selling Barnett & Barnett and the NBJ Broking arm. Aquiline went on to acquire the remaining parts of the Equity Group in April 2013.

Following the new ownership, in 2013 Equity announced a new strategy to be a motor- and broker-only insurer. The group consequently sold Equity Direct Broking, its stake in Arista and its Household and Personal Accident books.


The business then rebranded as ERS, concentrating on motor insurance and specifically specialist products. The focus is very much on protecting people's passions or livelihoods, what we call Equity Insurance.


Getting in touch

Whether you're making a claim, setting up a policy for a new client or simply have a question about our cover.

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Our products

Ice cream vans, lorries, horse boxes, we insure just about every type of motor vehicle driven today.

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Who are ERS?

We are the largest motor syndicate at Lloyd’s, and have been providing insurance to customers for 60 years.

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