It takes more than a Tiger to make a Masters – Getting Golfers and Golf Clubs ready for dog legs, birdies and eagles

Usmasters Blog

The wait is nearly over for the opening men’s major of the year, and the world’s best players will soon be gathering at Augusta National in Georgia, USA, to fit in their critical preparation and practice rounds.

Patrick Reed will be back to defend his crown at the US Masters, as will former #1 Tiger Woods, bringing excitement as he looks to add a 15th major title after his extraordinary comeback last season, but we’re hoping this will be Rory McIlroy’s year to secure victory at the one major that has eluded him.

While Rory arrives at Augusta fresh off the back of winning The Players Championship, ERS is also no rookie when it comes to servicing top golfers and the golf clubs they play in. Whether a top-class golfer or a suburban golf course, all these customers use a variety of vehicles and their risk has to be considered individually by specialist underwriters

An ERS hole in one

It’s surprising that price comparison websites often bundle all types of sportspeople together when considering insurance - whether a racing driver, jockey or golfer - with generalised, punitive insurance then being par for the course. Our dedicated ERS Prestige team knows how to deliver peace of mind with the right motor cover for high-profile, highly-specialised sporting clients such as golfers - so this week Tiger, Rory and Patrick can focus instead on the infamous 12th hole! ERS Product Manager for Prestige, Annie Ward, commented, “At ERS we manually underwrite every policy on an individual basis to ensure the niche requirements and divergent risk profiles of our sporting clients are fully covered with bespoke policies meeting their needs. What’s more, ask us for a quote and we’ll aim to turn it around within 4 hours. That way you can offer your Prestige client a speedy and responsive service at all times.” 

Fairway for all

The McIlroys’ of the future can only train if golf clubs nationwide continue to keep their greens and grounds in top condition. Golf clubs typically rely upon small fleets including vans, pickup trucks, a large number of golf buggies, as well as specialist machinery for looking after the teeing ground, greens, fairways and rough.  Their machinery must be extremely precise, particularly if the club plays host to valuable commercial golfing events.

That’s why golf clubs rely upon their expensive machinery to be fully operational, every working day of the year. While their existing commercial insurance policies may include some cover for machinery damage, rarely do they offer club owners peace of mind that every motoring eventuality – such as third party liability for machines – is taken care of. In contrast, ERS can underwrite the entire, diverse fleet. 

Malcolm Cawsey, Product Manager for our new Leisure & Recreation product noted, “The Leisure and Recreation plan has been created to support the needs of rural businesses that require mix of different specialist vehicles – its flexibility is perfect for golf clubs, large or small, and my team of expert underwriters are helping more and more nationwide golf clubs get that nuanced cover that they need.”

Tee Time If you would like to understand more about how ERS can help your sportsperson or golf club client, please contact us below:

For all Sports & Entertainment, motor enquiries please contact the Prestige team: 0333 241 2445 |

For all Leisure & Recreation motor enquiries please contact the agriculture team: 0345 600 2284 |


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